“The vast majority of parents say that just looking at family photos can help strengthen both a child’s sense of connection to their family—and a parent’s sense of self,” says Paloma Bentes, Marketing Director, Hershey Canada. “But for today’s busy families, it’s not as easy as it sounds to capture sweet moments with everyone together. That’s why we’re inviting every Canadian family—no matter their Family Day plans—to take a moment this long weekend to capture a sweet memory together.”