When is Amazon Prime Day 2023?

Although Amazon hasn’t released the Amazon Prime Day 2023 official dates yet, everyone knows the online mega-retailer usually schedules Prime Day for mid-July. And based on last year’s dates and the smattering of brands announcing “summer sales” during the week of July 10th, we believe that’s exactly when Prime Day 2023 will fall.

Typically, Prime Day is a two-day affair, which makes us believe any two days between July 10, 11 and 12 would be fair game. And don’t worry—you can try a totally free Prime membership to score access to the deals (yes, you need a membership). Oh, and there’s plenty of other free stuff from Amazon to take advantage of too.

For reference, last year, Prime Day 2022 took place July 12 to 13.

Deals to shop at the Amazon Prime Day sale 2023

In addition to the expected rock bottom prices on Prime Day lightning deals, thousands of bestselling Amazon products you already know and love (or totally want) will be marked down by up to 80% off usual retail prices. It’s truly the best time of the summer to load up on things you need, want and plan to give as gifts.

Amazon Kindle Paperwhite: At least $30 off

Get your summer reading game on with the newest Kindle Paperwhite. The 8GB model is already marked down by an impressive $30 in honor of Amazon Prime Day 2023. Scoop one up ahead of Prime Day deals if you can—these are bound to sell out.